The Accessible Switch
While there are many successful 360 tour platforms available to the marketplace, many people—particularly those relying on keyboard navigation, screen readers, and other assistive technologies—are unable to have an experience comparable to that of a user not requiring assistive technology. Thus, many people from the disability community have been excluded from being able to access these digital tools and, as a consequence, have not been able to participate in this growing segment of public life.
The Importance of Digital Accessibility
The Importance of Digital Accessibility for Businesses in the UK
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In an increasingly digital world, accessibility is no longer a luxury but a necessity for businesses in the UK. Digital accessibility ensures that websites, applications, and online content are usable by everyone, including people with disabilities. As statistics show, approximately 16.1 million people in the UK live with a disability, accounting for 24% of the population​
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Understanding the Need for Accessibility
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The rise in reported disabilities highlights a growing customer base that businesses cannot afford to overlook. Among those with disabilities, many rely on assistive technologies:
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Screen Readers: Essential for individuals with visual impairments, enabling them to read digital content aloud.
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Colour Contrast Controls: Important for those with colour blindness or other visual impairments to differentiate between text and background.
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Keyboard Navigation: Critical for users with mobility impairments who may not be able to use a mouse effectively.
For instance, recent surveys estimate that about 3.5 million people in the UK require screen readers, while 1.9 million need colour contrast adjustments​
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Engaging with the Customer Base
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Businesses that prioritise digital accessibility not only comply with legal standards but also enhance customer engagement. Accessible websites can lead to improved customer satisfaction, increased loyalty, and a wider audience reach. By ensuring that digital content is accessible, businesses demonstrate their commitment to inclusivity, which can significantly enhance their brand image.
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Conclusion
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As the UK population continues to age and the number of individuals living with disabilities rises, digital accessibility will only become more critical. By actively engaging with customers and utilising tools like AVA, businesses can create inclusive environments that cater to all users. This not only fulfills legal obligations but also cultivates a loyal customer base and enhances overall brand reputation. Businesses should recognise that accessibility is not just a compliance issue—it's a vital component of customer service and community engagement.
The integration of the disability switch in Matterport Tours marks a significant step toward creating more inclusive and accessible digital experiences.
This feature empowers users with disabilities to navigate immersive environments effortlessly, ensuring that everyone can engage with the content, regardless of their abilities.
Case Study: The Role of AVA in Immersive Tours
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At the forefront of this initiative, our immersive tours have integrated Abergavenny Town Council’s Virtual Accessibility (AVA) platform. This innovative approach has enabled us to create virtual experiences that are not only engaging but also compliant with accessibility standards. By working closely with local councils and community stakeholders, we ensure our tours cater to a diverse audience, providing essential information that addresses the specific needs of individuals with disabilities.
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Incorporating AVA allows us to highlight critical accessibility features within public spaces. This includes detailed information about building layouts, available facilities, and potential barriers that may affect visitors. By offering immersive digital experiences, we provide individuals the opportunity to familiarize themselves with these spaces before they visit, alleviating anxiety and enhancing confidence.