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The interior of a luxury camper van with black leather seats and a sleek, modern dashboard. A compact dining table sits between the front seats, with curtains partially drawn behind them for privacy. Outside the van, through the open sliding door, other camper vans are visible in a brightly lit showroom, showcasing various designs and styles.

Case Study

Immersive
Dirt Bike Show

In 2018, SC Sporthomes approached us with a forward-thinking request: to capture an immersive 3D model of their show stand at the prestigious Dirt Bike Show.

 

Their goal was to extend the life of their presence at the event, allowing potential customers to engage with their craftsmanship and design even after the show concluded.

A data report summarizing website metrics since November 1, 2018. The first section, labeled "Visits," shows a total of 36.7K visits, with an average of 497 visits per month over 74 months. The second section, labeled "Unique Visitors," displays a total of 24.5K unique visitors, averaging 332 unique visitors monthly over the same time frame. Both sections include icons representing graphs and groups of people, alongside question mark symbols indicating additional information is available. The clean design emphasizes key numbers and metrics.

The Solution:


Using state-of-the-art 3D scanning technology, we created a detailed and interactive model of SC Sporthomes' stand, which featured two of their stunning Gold Series Models. This immersive experience enabled visitors to explore the vehicles in-depth, showcasing the exceptional craftsmanship and design that SC Sporthomes is known for.

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Results and Impact:


Since the model’s creation, it has been hosted on SC Sporthomes' website and shared across their social media platforms. The results have been extraordinary:

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  • 24,546 unique visitors have explored the model.

  • 36,779 total visits highlight its ongoing appeal and repeat engagement.

  • 297,346 impressions demonstrate its ability to capture attention and drive brand awareness.

 

The immersive model has proven to be an invaluable marketing tool, far exceeding the limitations of traditional event-based promotion. While most trade show stands are packed down and forgotten once the event ends, this digital experience continues to showcase SC Sporthomes’ offerings to a global audience.

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Client Testimonial:
 

“There is no other marketing tool that provides such a lasting return once a show stand has been dismantled. This immersive model has allowed us to continually demonstrate the quality of our Gold Series Models long after the Dirt Bike Show ended.”

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Conclusion:
 

The Dirt Bike Show 2018 immersive model for SC Sporthomes highlights the transformative power of digital marketing. By leveraging immersive technology, SC Sporthomes has successfully extended the impact of their event presence, reaching tens of thousands of potential customers and cementing their reputation for excellence in craftsmanship.​

A showroom displaying four modern camper vans, each uniquely designed and arranged in a spacious, well-lit industrial space. In the foreground, a sleek silver camper van with a bold geometric camouflage pattern and a prominent Mercedes-Benz logo is angled toward the viewer, showcasing its aerodynamic design and tinted windows. Behind it, other camper vans are neatly parked, including a white model with subtle blue graphics and a dark gray van with a polished, metallic finish. Tall banners with the "Sporthomes" logo rise above the vehicles, adding branding to the setting. Overhead, steel beams and bright lighting fixtures illuminate the clean, professional display area.

Ready to Elevate Your Marketing?

Let us help you create an enduring impact for your business. Contact us today to discuss how immersive technology can transform your marketing strategy.

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