HOSPITALITY 360

Creating a virtual walkthrough of hospitality premises, such as a hotel, resort, or event venue, offers several benefits. Here are some of the advantages:

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• Enhanced Visual Experience: A virtual walkthrough provides a visually immersive experience, allowing potential guests or visitors to explore and experience the premises remotely. It enables them to get a realistic sense of the property's layout, ambiance, and overall appeal before making a reservation or visiting in person. For a potential disabled visitor, providing a virtual model answers all the questions they will have before engaging with you. 

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• Time and Cost Savings: Virtual walkthroughs save time and resources for both guests and hospitality businesses. Guests can quickly assess the premises without the need for physical visits, eliminating travel costs and time spent on property tours. For businesses, it reduces the need for repetitive on-site tours and allows staff to focus on other important tasks.

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• Increased Bookings and Conversions: A virtual walkthrough can significantly impact the booking and conversion rates for hospitality businesses. By providing potential guests with an immersive experience, it boosts confidence in their decision to book accommodations or host events at the premises. It showcases the property's unique features, amenities, and ambiance, increasing the likelihood of securing bookings. Bookings by persons identifying as living with a disability or long-term health condition will significantly increase.

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• Remote Access and Reach: Virtual walkthroughs break geographical barriers by enabling people from anywhere in the world to explore hospitality premises remotely. This accessibility extends the reach of the property, attracting guests who may not have considered visiting due to distance or travel constraints. It allows businesses to target a wider audience and tap into new markets.

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• Personalised and Informed Decision Making: Virtual walkthroughs empower guests to make more informed decisions. They can explore different areas of the premises at their own pace, zoom in on details, and visualise themselves in the space. This personalised experience helps guests assess the suitability of the premises for their specific needs, leading to more confident decision-making.

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• Competitive Advantage: In a highly competitive hospitality industry, offering a virtual walkthrough sets a business apart from its competitors. It demonstrates a commitment to innovation, customer satisfaction, and embracing technology to enhance guest experiences. Such differentiation can attract tech-savvy guests, particularly younger demographics, who appreciate and seek out unique digital experiences.

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• Marketing and Promotion: Virtual walkthroughs serve as powerful marketing and promotional tools. They can be embedded on websites, shared on social media platforms, and included in digital marketing campaigns. They generate excitement, engagement, and buzz around the property, capturing the attention of potential guests and driving traffic to booking platforms.

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• Event Planning and Visualisation: Virtual walkthroughs are particularly useful for event venues. Planners and organizers can visualise how the space will look and flow for different types of events. They can assess seating arrangements, stage setups, lighting, and other critical factors before making decisions. This streamlines the planning process and facilitates effective communication between event organizers and the venue.

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Overall, virtual walkthroughs offer a range of benefits, including improved visual experiences, time and cost savings, increased bookings, global reach, informed decision-making, competitive advantage, effective marketing, and enhanced event planning.