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Capturing virtual walkthroughs of exhibitions can offer several benefits, both for organisers and attendees. Here are some of the key advantages:

  • Accessibility: Virtual walkthroughs make exhibitions accessible to a wider audience, including those who may be unable to attend in person due to geographical constraints, physical disabilities, or other limitations. It allows people from different parts of the world to experience the exhibition remotely.

  • Convenience and Flexibility: Virtual walkthroughs provide the flexibility to explore an exhibition at any time and from anywhere, as long as there is an internet connection. Attendees can view the exhibition at their own pace, pause, and revisit specific sections as needed. This convenience is especially valuable for individuals with busy schedules or those who prefer a self-guided experience.

  • Cost Efficiency: Attending physical exhibitions often involves travel expenses, accommodation, and other associated costs. Virtual walkthroughs eliminate these expenses, making it more affordable for individuals or organizations to engage with exhibitions. It also reduces costs for exhibition organizers who may not need to rent physical spaces or set up elaborate booths.

  • Enhanced Engagement: Virtual walkthroughs can incorporate multimedia elements such as audio, video, images, and interactive features. These enhancements can deepen the engagement and provide a richer experience for attendees. Exhibitors can showcase their products, artwork, or concepts more creatively, and visitors can interact with the virtual environment in unique ways.

  • Extended Reach and Exposure: By capturing virtual walkthroughs, exhibitions can extend their reach beyond the physical event duration. The recorded content can be shared online, allowing a broader audience to access and engage with the exhibition long after it has ended. This extended exposure can generate more interest, attract potential customers or collaborators, and increase the overall impact of the exhibition.

  • Archiving and Preservation: Virtual walkthroughs serve as a digital record of exhibitions, preserving them for future reference and historical documentation. This archival function ensures that the exhibition's content and significance can be accessed and studied by researchers, scholars, or future generations.

Overall, capturing virtual walkthroughs of exhibitions leverages technology to enhance accessibility, convenience, engagement, and cost-efficiency, while expanding the reach and preserving the content for long-term benefits.

This is a great example of how powerful a 3D model created of an exhibition space can be.


The Dirt Bike show exhibits for four days. Like all shows, it comes at a cost and when the doors close on the final day, it's all over.

Five years after exhibiting at the show, SC Sporthomes are still engaging with potential customers due to their virtual space.

Current stats for the 3D model are:

  • 238.7k impressions

  • 34.2k visits

  • 22.5k unique visitors

What other marketing tool gives this ROI?

An image of an iPad being held with the word, Create below. Next is an image of a phone, pc and person with vr googles and the text, Share below. On the left is an image of graphs and a cog wheel with the text, Captivate underneath.
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